|Daniel Tisch speaks at the 2012 World Public Relations Forum in Melbourne. (Photo: Sheena Campbell)|
Last week’s World Public Relations Forum in Melbourne earned attention beyond the PR profession, becoming the number one trending topic on Twitter in Australia on November 20th. While Twitter fame is fleeting, the legacy of the forum may last much longer, as more than 800 delegates from 29 countries unanimously endorsed a bold new ‘mandate’ statement for the role and value of public relations today.
The ‘Melbourne Mandate’ – the product of a year of consultation and deliberation by the Global Alliance for Public Relations and Communication Management – speaks to the role of public relations in three spheres: more »