This article appeared previously in Marketing Magazine on September 3, 2013.
Even as economic power has become increasingly concentrated in large corporations, communication power has become more diffuse. Most of us now carry global publishing power in our pockets, and we are connected to one another like never before. This combination of access and interconnection gives us the ability to make or break reputations and brands.
For the last two years, I’ve had a unique vantage point on this tumultuous change, as chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world’s PR and communications professional associations.
Professional business communicators are on the front lines of the communications revolution. The Global Alliance represents 160,000 practitioners and academics around the globe and I’ve been able to meet thousands of communicators on every continent, from at least 30 different countries and many different cultures. Based on that experience, I can share a few insights about how communication is changing the world of business — and how business communication itself must change as a consequence. more »