News & Ideas


PR’s creative expansion

This article originally appeared at

By hiring creative directors and launching branding and design services, are PR firms reinventing themselves?

One of the hottest trends in public relations is the investment by leading PR firms in their creative capabilities. Some are partnering with creative agencies. Others have hired their own creative directors. Argyle Communications has taken a slightly different approach, launching a brand counsel and design subsidiary (see last week’s post). What’s behind this trend, and what does it say about the business of public relations today?

All evidence shows that PR is enjoying rapid growth and increased relevance. In an age in which communication power is in everyone’s hands, the core capabilities of PR professionals – earning attention rather than paying for it, and building relationships with audiences who have the power to talk back – have never been in greater demand.

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October 20th, 2014 | Posted in Ideas, News | 0 Comments


Argyle launches new brand counsel and creative design consultancy

Daniel Tisch and Jean-Pierre Veilleux

(Toronto, Canada, October 16, 2014)– Argyle Communications, one of Canada’s largest independent public relations firms, today announced the launch of a new subsidiary, Argyle Brand Counsel + Design. ABC+D combines branding, design, communications and public relations to influence how the public perceives and interacts with brands, the cultures they create, and the ideas they promote.

Branding is increasingly crucial in integrated communications and the addition of ABC+D’s capabilities ensures Argyle’s clients get top-level strategic and creative brand communications advice and services.

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October 16th, 2014 | Posted in News | 1 Comment

Communication with Conscience: PR’s 21st century challenge

Madrid, September 22, 2014

In September, I had the unforgettable experience of co-chairing the Eighth World Public Relations Forum – likely the most diverse global public relations conference in history. More than 800 delegates from 66 countries came together in Madrid for three days of dialogue and presentations from speakers representing global corporations, organizations such as the OECD and the World Economic Forum, and governments, including an address by Prime Minister Mariano Rajoy of Spain. The theme was an apt one for our times: communication with conscience. Here is an edited version of my remarks to the conference.

With public relations practiced in so many countries, cultures and contexts, many individual journeys brought us to Madrid. But we are also on a collective journey – the one our profession has travelled in the early years of this century.

Daniel Tisch speaks on ‘Communication with Conscience’ at World Public Relations Forum in Madrid.

PR in the 21st century: Why communication with conscience matters

To consider where public relations has been – and where it is going — we must think about the context in which we communicate – the state of global society.

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October 6th, 2014 | Posted in Ideas | 0 Comments

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