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Daniel Tisch speaks at the 2012 World Public Relations Forum in Melbourne. (Photo: Sheena Campbell)

800 delegates from 29 countries reach consensus – but how can we make it matter?

Last week’s World Public Relations Forum in Melbourne earned attention beyond the PR profession, becoming the number one trending topic on Twitter in Australia on November 20th. While Twitter fame is fleeting, the legacy of the forum may last much longer, as more than 800 delegates from 29 countries unanimously endorsed a bold new ‘mandate’ statement for the role and value of public relations today.

The ‘Melbourne Mandate’ – the product of a year of consultation and deliberation by the Global Alliance for Public Relations and Communication Management – speaks to the role of public relations in three spheres: more »

Six PR lessons from Obama & Romney

When Americans went to the polls on November 6th, one of the world’s longest processes of politics and public relations came to a close. U.S. presidential campaigns invariably break new ground and hold lessons for communicators. What did President Obama and Mitt Romney tell us about the future of public relations?

That’s a question I considered last week at the Holmes Report’s Global PR Summit on a panel with American PR experts John Hlinko, Al Jackson and Sydney Rubin. more »

How public relations can help prevent marketing missteps

While this week’s U.S. presidential debate featured plenty of pointed questions from undecided voters, the global audience was mercifully spared the spectacle of a citizen using his or her fleeting moment of fame to ask President Obama and Governor Romney to choose their preferred pizza toppings.

The reason? Public opinion forced Pizza Hut to rethink its offer of ‘30 years of free pizza’ to any voter who would pose the ‘sausage or pepperoni’ question to the men vying for the White House. more »