Madrid, September 22, 2014
In September, I had the unforgettable experience of co-chairing the Eighth World Public Relations Forum – likely the most diverse global public relations conference in history. More than 800 delegates from 66 countries came together in Madrid for three days of dialogue and presentations from speakers representing global corporations, organizations such as the OECD and the World Economic Forum, and governments, including an address by Prime Minister Mariano Rajoy of Spain. The theme was an apt one for our times: communication with conscience. Here is an edited version of my remarks to the conference.
With public relations practiced in so many countries, cultures and contexts, many individual journeys brought us to Madrid. But we are also on a collective journey – the one our profession has travelled in the early years of this century.
PR in the 21st century: Why communication with conscience matters
To consider where public relations has been – and where it is going — we must think about the context in which we communicate – the state of global society.