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Communication with Conscience: PR’s 21st century challenge

Madrid, September 22, 2014

In September, I had the unforgettable experience of co-chairing the Eighth World Public Relations Forum – likely the most diverse global public relations conference in history. More than 800 delegates from 66 countries came together in Madrid for three days of dialogue and presentations from speakers representing global corporations, organizations such as the OECD and the World Economic Forum, and governments, including an address by Prime Minister Mariano Rajoy of Spain. The theme was an apt one for our times: communication with conscience. Here is an edited version of my remarks to the conference.

With public relations practiced in so many countries, cultures and contexts, many individual journeys brought us to Madrid. But we are also on a collective journey – the one our profession has travelled in the early years of this century.

Daniel Tisch speaks on ‘Communication with Conscience’ at World Public Relations Forum in Madrid.

PR in the 21st century: Why communication with conscience matters

To consider where public relations has been – and where it is going — we must think about the context in which we communicate – the state of global society.

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October 6th, 2014 | Posted in Ideas | 0 Comments

You Think You Want a Digital Campaign? You’re Wrong.

Social media

Some of the many social media tools at our disposal.

How clients can navigate as digital communication changes PR and marketing

When a client says, “I’m looking for a digital or social media campaign,” how should you respond?

“No, you’re not!” is the answer public relations industry analyst Paul Holmes recommended to a room full of agency leaders in Toronto last week. The respected British trade journalist, who has chronicled the growth of the global PR industry for a generation, made the simple but too-often forgotten point that the right starting point is not the media channel, but rather the business or communication goal.

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April 14th, 2014 | Posted in News | 0 Comments

Learning from tragedy: Malaysian Airlines and crisis communications

In an era of short attention spans and fragmented audiences, it’s rare to see the world so transfixed for weeks as it has been with the fate of Malaysian Airlines Flight MH370.

The combination of mystery, international scope and relatable human tragedy made the jet’s disappearance a powerful story, and this week’s confirmation of its passengers’ deaths has united the global community in grief.

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March 27th, 2014 | Posted in News | 0 Comments

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