Trouble sleeping can be a serious a medical issue, estimated to affect approximately five million Canadians. Last week, our client Sleep Country Canada, together with the University Health Network, launched the new Sleep Country Canada Sleep Medicine Labs at Toronto General Hospital – a partnership that is taking a significant step forward in education and awareness surrounding sleep and sleep disorders, as well as enabling more people to get the treatment they need. more »
When a personal story becomes a symbol of a public policy problem, the consequences can be catalytic–leading to public awareness, stakeholder mobilization and rapid change.
Jill Anzarut has such a story: after being diagnosed with breast cancer at age 35, she was told that her tumour was “too small” for the health system to pay for a drug that could prevent a recurrence, potentially saving her life. When she told the story to the Globe and Mail, it generated a firestorm of attention. more »
Some of the most powerful communications don’t use words — something Argyle’s PR practitioners always keep in mind. more »