Argyle Communications has been named Toronto’s Mid-Sized Agency of the Year by the International Association of Business Communicators (IABC). The leading independent public relations firm also earned IABC Toronto’s People’s Choice Award for Best Communications Campaign of the Year for “Fairness for Girls Hockey in Toronto,” a pro-bono advocacy campaign. The awards were two of six won by Argyle.
These honours come just one week after Argyle earned the “Best PR Campaign of the Year” award from the Canadian Public Relations Society’s Toronto chapter for leadership in crisis and issues management for the U.S. peanut industry during the 2009 salmonella crisis that prompted the largest food recall in North American history. Argyle has now earned 17 awards from these two major public relations industry associations in 2010 alone.
“Being named Mid-Sized Agency of the Year — plus earning “campaign of the year” awards from our peers in both major PR industry associations — is a triple honour for the Argyle team,” said Daniel Tisch, president of Argyle Communications. “Argyle’s promise to its clients is that we will continue to counsel with creativity and execute with excellence.”
“Fairness for Girls’ Hockey in Toronto,” the campaign which sought a fair and equitable allocation of ice time for female hockey players in Toronto’s city-owned arenas, also received an IABC Award of Excellence and was one of five gold-level finalists for CPRS Toronto’s best campaign of the year. The campaign was a partnership between Argyle and the Toronto Leaside Girls’ Hockey Association.
The Toronto-based firm also earned IABC awards for media relations programs conducted for Weston Bakeries and the Peanut Bureau of Canada, and for issues management and crisis communication for Argyle’s work on the North American peanut butter recall. The crisis management campaign also earned a Gold Quill Award of Excellence, IABC’s highest international award.