Argyle Commmunications

Three principles that can help avoid (or contain) a reputational crisis

It’s easy to know when a company is in reputational trouble: just Google their name alongside the term “PR disaster.” The Royal Bank of Canada is a case in point — finding itself in a mainstream and social media firestorm this week for its controversial outsourcing arrangements with foreign workers. RBC CEO Gordon Nixon took personal responsibility, responding with an open letter and a newspaper ad campaign to apologize to employees affected by outsourcing.

What can senior managers and communicators learn from RBC’s bad week? more »

By Stuart Elliott, The New York Times

An effort to update the definition of public relations for an age of social media and spin doctors suggests why many people think the public relations industry could use some help with its public relations.

The initiative, known as Public Relations Defined, began in November and drew widespread interest, along with not a small amount of sniping, snide commentary and second-guessing. more »

This article was originally published by Kelly Baita on the CPRS Toronto New Prespectives Blog

What is it that sets any PR firm apart from the pack? Is it size? Client base? Years in the business? According to Daniel Tisch, president of Argyle Communications, it’s about setting high standards and treating people well.

This philosophy has contributed to Argyle’s success and multiple CPRS ACE Awards, including an impressive six ACE trophies in 2011 alone. more »