Three principles that can help avoid (or contain) a reputational crisis
It’s easy to know when a company is in reputational trouble: just Google their name alongside the term “PR disaster.” The Royal Bank of Canada is a case in point — finding itself in a mainstream and social media firestorm this week for its controversial outsourcing arrangements with foreign workers. RBC CEO Gordon Nixon took personal responsibility, responding with an open letter and a newspaper ad campaign to apologize to employees affected by outsourcing.
What can senior managers and communicators learn from RBC’s bad week? more »