A throwback to our last Passport to PR presentation, featuring our Account Director Louis Payette.
Last week, Argyle Communications’ Toronto office was honoured to be one of four workplaces to receive a visit from a large group of public relations students as part of the Canadian Public Relations Society’s Passport to PR program.
In covering the event, Marketing Magazine asked me to answer three questions commonly asked by aspiring public relations professionals.
What’s the best advice you have for graduating PR students?
You need great communication skills, but that’s just the start. Success in PR is about having a view of the entire organization and its environment. Work on your business literacy because no matter where you work, or who your client is, you have to understand their business.