‘Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.’ Warren Buffett
Business has always been about trust and relationships – but never more so than today. With non-physical and non-financial assets now comprising the vast majority of most companies’ valuations, intangibles such as trust and reputation have become critical to long-term success.
What are the keys to earning trust – and keeping it? This was the topic of a panel I chaired at the International Integrated Reporting Council‘s recent conference in Madrid. As a member of the IIRC’s Working Group, I was joined on the panel by two experts, Helen Tuddenham and Helen Reeve Morris, both of PwC UK. This post summarizes our discussion.