Ethical PR, strong journalism and greater participation are keys to better governance
Image source: Chris Young / THE CANADIAN PRESS
Toronto’s long local nightmare is over. After generating global attention for the unethical and illegal behaviour of Rob Ford, the outgoing mayor – and the city’s incomprehensible inability to remove him from office – Toronto City Hall is in saner, wiser hands.
Why is this topic relevant to an international public relations blog? When practised at its best, PR is the discipline that aims to build mutual understanding and trust, and to aid in the essential accountability between leaders, organizations and society. Yet the Ford administration used public relations as a tool of deceit and distortion, often with alarming success. We cannot assume this will not happen again in Canada; indeed, it occurs too frequently from leaders of governments, businesses and other institutions all over the world. What can we learn from Toronto’s example?